CREATIVE DIRECTION.

BRAND & CONTENT MARKETING.

FASHION DIRECTION.

FASHION JOURNALISM.

INFO(at)CHRISTINEBIERHALS.COM

ABOUT

CHRISTINE WAS ALWAYS INSPIRED BY FASHION AND CONSEQUENTLY, STARTED A BACHELOR’S PROGRAMME IN FASHION DESIGN AT AMD (AKADEMIE FÜR MODE UND DESIGN). FOLLOWING HER GRADUATION IN 2002, SHE MOVED TO BERLIN WHERE SHE STUDIED JOURNALISM WITH A SPECIAL FOCUS ON FASHION, MEDIA MANAGEMENT, ONLINE JOURNALISM, SOCIAL & NEW MEDIA AND CORPORATE PUBLISHING AT THE DFJS (DEUTSCHE FACHJOURNALISTENSCHULE).

BESIDES, SHE BEGAN HER PROFESSIONAL CAREER BEING A FASHION EDITOR FOR DEUTSCH MAGAZINE. BASED IN PARIS AND MUNICH, SHE WORKED AS FASHION DIRECTOR FOR FACES MAGAZIN AND CREATIVE CONSULTANT WITH MAJOR ADVERTISING CLIENTS LIKE SWAROVSKI. SHE FURTHER WORKED WITH SEVERAL INTERNATIONAL FASHION MAGAZINES AND BLOGS AS A REGULAR CONTRIBUTOR. STILL WORKING AS JOURNALIST SHE IS ALSO THE AUTHOR OF FOUR SUCCESSFUL BOOKS: „YOUNG EUROPEAN FASHION DESIGNERS“, „GREEN DESIGNED: FASHION“, „CITY FASHION PARIS“ AND „CITY FASHION BERLIN“.

CHRISTINE SUPPORTED MYTHERESA.COM, ONE OF THE WORLD’S LEADING ONLINE RETAILERS FOR WOMEN’S LUXURY FASHION, AS SENIOR FASHION EDITOR AND WAS RESPONSIBLE FOR THE DIGITAL CONTENT CREATION BEFORE SHE GOT RECRUITED AS CONSULTANT, CD AND EDITOR-IN-CHIEF FOR THE CONTENT MARKETING DEPARTMENT HUGO BOSS AG. IN DECEMBER 2016 SHE WENT ON MATERINTY LEAVE AND BACK TO MUNICH WHERE SHE WORKS AS CREATIVE STRATEGIST FOR CONDÉ NAST MANUFAKTUR TODAY.

FEBRUARY 2018 – NOW

CREATIVE STRATEGIST CONDÉ NAST MANUFAKTUR GERMANY

DECEMBER 2016 –  JANUARY 2018

MATERNITY LEAVE

APRIL 2016 – NOVEMBER 2016     

EDITOR-IN-CHIEF, CONSULTANT AND CD HUGO BOSS AG CONTENT MARKETING

. SUPERVISION OF THE EDITORIAL, CREATIVE AND ADVISORY CONTENT (STORYTELLING) + IMPLEMENTATION.

. CREATION OF CAMPAIGN CONCEPTS FOR THE DIGITAL CONTENT. PHOTO PRODUCTIONS.

. OPTIMIZATION OF THE CONTENT STRATEGY FOR THE NEW WEBSITE.

. CREATION OF ADDITIONAL CONTENT VALUE.

. CREATION OF THE SEASONAL EDITORIAL CALENDAR

. SPECIFICATION OF THE CONTENT STRATEGY + A LONG-TERM OPTIMIZATION OF ALL ACTIONS REGARDING THE CREATIVE CONCEPTS BASED ON THE CURRENT STRATEGY OF HB.

2005 – DECEMBER 2016              

FASHION EDITOR & DIRECTOR, CREATIVE & CONTENT CONSULTANT, JOURNALIST     

. EDITORIAL AND CONTENT PRODUCTION, CONCEPT AND STYLING FOR RENOWN INTERNATIONAL MAGAZINES AND FASHION COMPANIES (DIGITAL & PRINT).

. CONSULTANT FOR MAJOR ADVERTISING CLIENTS: TARGET-GROUP-SPECIFIC, ANALYTIC AND CREATIVE REALIZATION OF FASHION CONCEPTS FOR ADVERTISING CAMPAIGN (PRINT, DIGITAL AND FILM) AND LOOKBOOK SHOOTINGS.

. DEVELOPMENT OF TARGET-GROUP-SPECIFIC FASHION AND STYLE CONCEPTS FOR CUSTOMER MAGAZINES/ CORPORATE PUBLISHING.

2014/01 – 06  

CONTRIBUTING SENIOR FASHION EDITOR FOR MYTHERESA.COM, ONE OF THE WORLD’S LEADING ONLINE RETAILERS FOR WOMEN’S LUXURY FASHION

. DIGITAL CONTENT MARKETING.

. STRATEGIC EDITORIAL CONTENT.

. NEW MEDIA.

. TARGET-GROUP-SPECIFIC, PROMOTIONAL, TREND AND NEED ORIENTATED ANALYTIC CREATION AND CREATIVE REALIZATION OF FASHION CONCEPTS FOR FASHION EDITORIALS.

. STILL AND PEOPLE SHOOTINGS IN COORDINATION WITH THE RETAIL, SOCIAL MEDIA, BUYING, IT AND SALES DEPARTMENT.

. TEAMLEADER

2013 – MAY 2016              

FASHION DIRECTOR OF FACES MAGAZINE 

. DEVELOPMENT OF THE FASHION EDITORIAL DEPARTMENT.

. EDITORIAL- AND COVER PRODUCTIONS AND CONCEPT.

. CONTENT STRATEGIE.

. FASHION WEEKS NY, PARIS, LONDON AND MILAN.

. TRENDREPORT AND ANALYSES.

. SEASONAL PLANNING.

. TEAMLEADER.

2005 – TO DATE                                 

JOURNALIST

. EDITOR WITH SEVERAL INTERNATIONAL FASHION AND LIFESTYLE MAGAZINES: REPORTS, INTERVIEWS, PORTRAITS, FEATURES.

EDITOR-IN-CHIEF AND AUTHOR 

. CITY FASHION BOOK SERIES: CITY FASHION PARIS (2010) AND BERLIN (2011).

. GREEN DESIGNED: FASHION (2009).

. FASHION INSPIRATIONS (2008).

. YOUNG EUROPEAN FASHION DESIGNERS (2006)

CONCEPTS FOR NEW BOOK PROJECTS

CREATIVE GERMANY, CREATIVE SKANDINAVIA, FASHION ORIGINS, 20TH CENTURY FASHION

SOCIAL MEDIA

. DAZED & CONFUSED, DAZED DIGITAL: EDITOR AND JOURNALIST FOR THE BLOG WWW.SATELLITEVOICES.COM CREATING ARTICLES AND REPORTS ABOUT FASHION, ART, LIFESTYLE, ARCHITECTURE, DESIGN,…

2002 – 2005   

FASHION EDITOR AND JOURNALIST FOR DEUTSCH MAGAZINE, BERLIN         

. EDITORIAL AND ADVERTORIAL STORIES: CONCEPT, PRODUCTION AND STYLING.

. FASHION AND LIFESTYLE JOURNALIST: REPORTS, INTERVIEWS, PORTRAITS, FEATURES.

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