BRAND & CONTENT MARKETING.
Christine was always inspired by fashion and consequently, started a bachelor’s programme in Fashion Design at AMD (Akademie für Mode und Design). Following her graduation in 2002, she moved to DFJS (Deutsche Fachjournalistenschule) in Berlin where she studied journalism with a special focus on fashion, media management, online journalism, digital content marketing, social & new media and corporate publishing.
Besides, she began her professional career being a fashion editor for Deutsch Magazine. Currently based in Paris and Munich, she works as freelance stylist and creative consultant with major advertising clients. Christine continues to produce fashion stories – especially for FACES* Germany and Switzerland, serving as the magazine’s Fashion Director. She further works with several international fashion magazines and blogs as a regular contributor. Still working as journalist she is also the author of four successful books: „Young European Fashion Designers“, „Green designed: Fashion“, „City Fashion Paris“ and „City Fashion Berlin“.
Christine supported mytheresa.com, one of the world’s leading online retailers for women’s luxury fashion, as senior fashion editor and worked on the digital content creation. Last year she worked as Consultant, CD and Editor-In-Chief for the Content Marketing department HUGO BOSS AG before she went on materinty leave.
November 2017 – Now
Creative Director and Consultant
. Brand Marketing.
. Development and definition of the (digital) look and feel of a brand.
. Content Marketing. Strategy and 360° campaign concepts. Creation of editorial, creative and advisory content // storytelling.
. Long-term optimization of all actions regarding the creative concepts based on the CI and the current strategy of a brand.
. Head of Creative Services.
. Concept and Photo Productions.
January 2017 – October 2017
April 2016 – December 2016
Editor-In-Chief, Consultant and CD HUGO BOSS AG Content Marketing
. Supervision of the editorial, creative and advisory content (storytelling) + implementation.
. Creation of campaign concepts for the digital content. Photo productions.
. Optimization of the content strategy for the new website.
. Creation of additional content value.
. Creation of the Seasonal Editorial Calendar
. Specification of the content strategy + a long-term optimization of all actions regarding the creative concepts based on the current strategy of HB.
2005 – December 2016
Fashion Editor & Director, Creative & Content Consultant, Journalist
Editorial and content production, concept and styling for renown international magazines and fashion companies (Digital & Print). Consultant for major advertising clients: Target-group-specific, analytic and creative realization of fashion concepts for advertising campaign (print, digital and film) and lookbook shootings. Development of target-group-specific fashion and style concepts for customer magazines/ corporate publishing.
Contributing Senior Fashion Editor for mytheresa.com, one of the world’s leading online retailers for women’s luxury fashion
Digital content marketing. Strategic editorial content. New Media. Target-group-specific, promotional, trend and need orientated analytic creation and creative realization of fashion concepts for fashion editorials. Still and people shootings in coordination with the retail, social media, buying, IT and sales department. Teamleader
2013 – May 2016
Fashion Director of FACES Magazine
Development of the fashion editorial department. Editorial- and cover productions and concept. Content Strategie. Fashion Weeks NY, Paris, London and Milan. Trendreport and analyses. Seasonal planning. Teamleader.
2005 – to date
Editor with several international fashion and lifestyle magazines: reports, interviews, portraits, features.
Editor-In-Chief and author
City Fashion Book Series: City Fashion Paris (2010) and Berlin (2011). Green designed: Fashion (2009). Fashion Inspirations (2008). Young European Fashion Designers (2006)
Concepts for new book projects
Creative Germany, Creative Skandinavia, Fashion Origins, 20th Century Fashion
Dazed & Confused, Dazed Digital: Editor and journalist for the blog www.satellitevoices.com
creating articles and reports about fashion, art, lifestyle, architecture, design,…
2002-2005 Fashion Editor and Journalist for Deutsch Magazine, Berlin
Editorial and advertorial stories: concept, production and styling. Fashion and lifestyle journalist: reports, interviews, portraits, features.